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Growing up in Sacramento, I spent a lot of time in nature and developed a great respect
and love for the great outdoors. I spent time hiking and fishing the lakes and streams
of the Sierra Nevada mountains with my Dad, summer camp in Yosemite and countless
week-
While studying at U.C. Davis, I read Limits to Growth which had a profound impact on me. The message that population, agricultural production, natural resources, industrial production and pollution all had a bearing on the growth and survival of the planet, which then influenced and shaped my perspectives about resources and the environment.
A lifetime of challenges with asthma and allergies has led me to explore alternative ways to stay healthy. I discovered that eating naturally and keeping my environment as free of toxins as possible kept me healthier and happier. This awareness has been reinforced the more time I spent organic gardening.
My years working in the HMO industry taught me about corporate, employer and personal responsibility and how interrelated they can be. Whether it is health care, the environment, or resource management, they are all big topics with no right answer, only the need for all parties to participate and to take responsibility if there is to be change.
These experiences shaped who I am and are why we created GreenSmart. I believe that if we all make a lot of little changes to our habits and purchasing decisions, collectively we will make a big difference.
After making bags since 1995 in the same manner as every other supplier in the world under the brand name Shoreline, with the same basic materials available at that at time, we decided to take a fresh look at aligning the ethical social practices of our Company with ethical product materials and manufacturing practices. As the specifiers of everything that goes into every product we made, we chose to hold ourselves accountable for the actions of our suppliers working on our behalf and for the consumers who did not know any better when they purchased our products. That was 2006.
From that period forward we began the transformational process of replacing product
materials with eco-
We are just beginning. Our primary objective with every product and material we make
or use is eco-
Vice-
As a native of the San Francisco Bay Area, I grew up during an era of awareness of the increasing smog, pollution and landfill encroachment of San Francisco Bay, In my studies in architecture, I developed a holistic observational perspective about the place where humans and nature interact, which went beyond buildings. I migrated toward environmental sciences and eventually received a B.S. in Conservation of Natural Resources at U.C. Berkeley.
My immediate years after graduation were spent working in the newly spawned energy management industry and serving on the Board of the Association of Professional Energy Managers. This was during a time when utilities in California introduced cutting edge demand management incentives for commercial, industrial and residential customers. Those implemented projects and all the others since, some 25 years later, are largely responsible for the energy consumption in California to be 40% below the national average. This experience set the foundation for the philosophy of GreenSmart that the cumulative effect of small efforts can have a significant effect on the planet. To me, it is not the one big thing, it is the thousands, in fact millions of little things that make a difference.
President & co-
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